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Guitarras Manuel Rodríguez joins GEWA Guitars

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ADORF, Saxony – 28.10.2021 – GEWA music has announced that it will cooperate exclusively with the renowned 115-year-old brand of the iconic classical instruments “Guitarras Manuel Rodríguez“. Manuel Rodríguez III. will take over the lead in GEWA Guitars for the development of Spanish guitars, carrying the brand “MR – Manuel Rodríguez“, respectively “Caballero by MR“. GEWA will be responsible for the production in its own factories and the worldwide distribution/ marketing. Manuel Rodríguez III. has an outstanding knowledge of designing Spanish guitars and great skills in the original Spanish guitar craftsmanship. Due to his talent and excellent connections, Manuel will be the worldwide “genuine brand ambassador“ of his instruments.

Founded in 1905 by Manuel Rodríguez Perez, the brand benefits from three generations of master luthiers and spans the entire range from beginner instruments to mid-level student guitars and up to professional classical guitars. Manufactured in Europe, and selected instruments in a small workshop in Spain, Guitarras Manuel Rodríguez has been highly valued and recognized by classical guitar players all around the world for many years.

“For a couple of years, we have had thorough conversations with GEWA music about a close cooperation. GEWA music, one of the leading manufacturers of musical instruments and accessories, equipped with its own sales and marketing organization, is one of the most experienced family-owned companies in our industry. Working together with GEWA music and their product experts gives me and “Guitarras Manuel Rodríguez” the chance to fully concentrate on the development of the instruments. Thanks to GEWA music’s excellent relations with trade partners worldwide, the profound cooperation opens up the possibility to establish new partnerships to expand our network in the industry and to develop new products under the best possible conditions“.

Manuel Rodríguez III. – President and brand owner of Guitarras Manuel Rodríguez

“We are extremely happy and proud to welcome Manuel and his legendary brand Guitarras Manuel Rodríguez in to our GEWA Guitars family of brands. Guitarras Manuel Rodríguez is the second oldest guitar brand from Spain. Rich in history and sound is more than a simple slogan – it’s a fact. We truly believe that the new line of instruments, which was launched today at the first edition of the SOMM Dealer Days in Berlin, was inspired by more than 115 years of experience and demonstrates the capability of Manuel and our Team of GEWA Guitars product experts. Guitarras Manuel Rodríguez perfectly ties in with our GEWA Guitars family of brands with iconic brands like Ovation Guitars and Hannabach Strings. There’s a lot more to come within the next years and we couldn’t think of a better partner than Manuel“.

Hans-Peter Messner – CEO/President of GEWA music

 

About Guitarras Manuel Rodríguez

Guitarras Manuel Rodríguez is a company that, despite its family origins, has reached almost every corner of the world. Founded 116 years ago in Cadiz, Spain, Guitarras Manuel Rodríguez is committed to the culture, spirit and essence of Spanish guitar making. Each of the luthiers who have joined Manuel Rodríguez Guitars in the last 100 years are dedicated to the original values of Manuel Rodríguez: rich in sound, history and beauty.

About GEWA music

Founded in 1925, GEWA music has become one of the important manufacturers and distributors of musical instruments. GEWA provides retailers and distributors in almost all categories of musical instruments. GEWA is separated into the following divisions: GEWA Keys, GEWA Strings, GEWA Guitars, GEWA Winds and GEWA Drums. GEWA music is located in Adorf, Saxony, in an area of Germany known for a long-lasting history in traditional instrument making. Since the early 1970s, the area has also become an European cluster for micro and nano chip technology. Nowadays, GEWA music is developing the whole range of its different products in Adorf, Germany. The production facilities are located in Germany, Eastern Europe and Wuqiang, China. GEWA’s centralized European warehouse is located at the headquarters in Adorf, in the center of Europe. GEWA has subsidiaries and offices in almost every European country, as well as in the United States of America and China.

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Warner Artists Enjoy Playing MR Guitars

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Months ago we announced with big excitement our recent partnership with Warner Music Spain. It was a great pleasure for us to drop some of our models in their studios and see how day by day our guitars are played by the talented hands of their musicians.

Our guitars come and go on the Warner studios. They sound with all its intensity in the acoustic shows popped up inside their walls, tour in the cases of the most nomad artists and act as faithful partners in the most musical photos. This way, every instrument is played by a great number of artists, all of them with its own style and personal touch.

From Manuel Rodriguez Guitarras we have to confess that we could not be happier with this partnership. Every luthier motivation is to know that the guitars they made are played, and feel how thousands of people listen every sound and melody created from its strings. This goal is 100% achieved at Warner studios as our guitars reach both emerging artists as well as more experienced ones and also international musicians.

We choose some of our many Warner artists who have played a Manuel Rodruiguez lately, like the impressive Diana NavarroMiss Caffeina lead vocalist, Alberto Jimenez, Arco -El Puchero del Hortelano former member- or Molina Molina. And from the US, the band The Wild Feathers.

 

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A MR for the Deputy Prime Minister of Turkey

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Deputy Prime Minister of Turkey, Mehmet Şimşek, has been visiting Spain and Thursday May 5, building on its passage through the CEOE, our CEO, Manuel Rodriguez, did not want to lose the opportunity to be with him and give him a MR guitar as symbol of appreciation for the commitment of the Turkish nation with culture and more specifically, the Spanish guitar.

Turkish high office was visited by Manuel Rodriguez on a day which met with many politicians and business representatives. Some of the personalities with whom he was were the vice president of CEOE, José Vicente Gonzalez, also participated the Secretary of State for Trade, Jaime García-Legaz and director of International Chamber of Commerce of Spain, Alfredo Bonet.

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MR Shines at Musikmesse 2016

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At the beginning of April, Guitarras Manuel Rodríguez returned to the most important music fair in Europe: Musikmesse. With over 65,000 visitors and over 1000 stands divided between seven pavilions, every year it can feel like an immense obstacle course.

Our new booth and exhibit presentation attracted a lot of attention – thanks to our beautiful guitars and the presence of Spanish guitarist Raimundo Amador.

At the Frankfurt fair, distributors and visitors gave important recognition to the daily work carried out by the Manuel Rodríguez team. Without doubt, the company’s main distinguishing feature is the fact that their instruments are manufactured one hundred percent in Spain, specifically in Esquivas, Toledo. A manufacturing process with more than 110 years of tradition, it continues to evolve and innovate both in the manufacturing process and the creation of new models.

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100% Spanish Passion

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The first Manuel Rodriguez guitar was born in 1905 and we have been delighting the ears of people all around the world for more than 111 years! Thanks to our passion and quality, we have conquered more than 120 countries and hundreds of artists have felt in love with our instruments since then.

All our creations are the result of a strong commitment with the Spanish culture and tradition. That is why we produce every step of the manufacturing process exclusively in our factory in Esquivias, Toledo (Spain). All that experience helps the actual third generation of luthiers to build our guitars with the greatest care and an immense accumulated know-how resulting in the best Spanish sound of the market.

The best guitars need two essential elements; high quality exotic woods and the most experienced hands. Our team of luthiers use their knowledge, passion and creativity in every new piece.  Our staff combines the tradition of the most veterans, working with us for more than 20 years, with the fresh air and innovation of the latest recruitments.

Our magnificent woods, some of them with more than 40 years, are another key element of Manuel Rodriguez Guitars. All our guitars are made with a solid front giving the best possible sonority and the classical and flamenco models are also decorated with rosettes and other custom handcrafted details.

We are the second oldest guitar brand in the world, we have helped to discover the Spanish guitar to a multitude of countries and now we are ready to go one step further! We are ready to present our new flamenco cajones, with the same Manuel Rodriguez essence; the best woods, a careful design and the most experienced hands.

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Bringing the best flamenco to Musikmesse

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The iconic Spanish flamenco guitarist Raimundo Amador was so fascinated with our guitars on his last visit to the factory that he couldn’t miss the opportunity to play with them in Frankfurt. Amador is going to join us in Musikmesse, where he will perform with his favorite instruments and our latest developments in the MR stand from Thursday, April 7th to Sunday, April 10th.

Raimundo Amador made a stop on his way to Madrid to visit our factory in Esquivias. The renowned guitarist had a reason for visiting us: to try the new MR bass, which he did, showing his great versatility with strings. Although accustomed to playing a four-string bass and this is a five-string, he proved that this was no obstacle for him. He didn’t only throw himself into trying the bass, he also played different flamenco and cutaway guitars; he wanted to hear all of them, commenting: “I don’t know which one to choose, I want all of them”.

Raimundo Amador’s career demonstrates his passion for merging the more classic sounds, his flamenco roots, with blues, jazz and rock. He has had the opportunity to share a stage with Camaron de la Isla and Paco de Lucía, among others. His innovative outlook has made him an unstoppable artist, leading him to collaborate with prominent artists such as B. B King, Björk, Remedios Amaya and Kiko Veneno.

He visited us with his family; at his side was his granddaughter Toni, who was a contestant in the latest series of Voz Kids and proved that she has inherited all her grandfather’s skills as part of the Rosario Flores team. As soon as the visit had started, Raimundo Amador was surprised by the diversity of woods kept at our factory, such as the Indian rosewood or red cedar, but above all by their age and origins. “Although we do new things, we have to look after our roots”, added Raimundo Amador while testing the sound of the various woods.

At the end of the visit, the guitarist confessed that it was the first time that he had witnessed the manufacture of a guitar from beginning to end. Amazed at the delicacy and the time it takes to make a guitar by hand, he repeated several times: “Keeping up to date is necessary, but so is preserving the structure”.

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MR Joins the Fight Against Breast Cancer

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Last Saturday, October 24th, the Madrid Gospel Choir held a concert in Madrid to raise funds for the MUM (Mujeres de la Unidad de Mama/Women of the Breast Unit) association. The show, which took place in the Nuevo Apolo Theatre at 12.30 in the morning, was accompanied by the auction of a Manuel Rodriguez guitar valued at 2,000 euros.

In acknowledgement of the importance of music in human development and their strong commitment to Spanish culture, Manuel Rodriguez chose to contribute one of their guitars to the cause. This company’s strong links with social causes leads them to support activities that promote the sustainable growth of society.

The same is true for the Madrid Gospel Choir, whose ultimate purpose is to use their music to help people.

There were special guests at the concert: American singers Damien Sneed and Charrisse Nelson-Mcintosh, Nigerian Amos Obasohan, Weteozcrew and the Kids Connection gospel choir.

The MUM association has grown from the initiative of a group of former patients of Dr. Laura Garcia-Estevez, an oncologist specializing in the treatment of breast cancer. This organisation supports women who are going through the illness by giving psychological support, helping with transport to medical appointments and helping (depending on needs) with purchasing prostheses, wigs, special clothing, etc. Estevez has created the world’s first app to help women in this situation: appcontigo.org

Led by the Madrid Gospel Choir with the participation of special guest artists: Damien Sneed (NYC), Charrisse Nelson-Mcintosh (Washington D.C.), Amos Obasohan (Nigeria), Weteozcrew (Break Dance) and the Kids Connection Gospel Choir.